The importance of brand communication

The importance of brand communication

As communications expert Bertrand Tiotsop, I’m delighted to share with you my thoughts on the importance of brand communications in today’s commercial landscape. Communication plays a vital role in building and maintaining a strong and enduring brand...
the importance of influence strategies

the importance of influence strategies

in the field of communication. Influence strategies play a key role in how brands interact with their audiences and shape attitudes and behaviour. A well-designed influencing strategy is designed to attract attention, create engagement and influence consumer...